Presentations
Welcome to my presentation covering Market Research, Advertising Strategy, Social Media Branding, and Quantitative Strategy. Explore consumer behavior, effective advertising, social media branding, and measuring campaign success below.
Market Research & Advertising Strategy
Advertising Strategy and Market Research are two important pillars in the realm of marketing, driving the understanding of consumer behavior and the creation of impactful campaigns. Below, you will find unique propositions that examine these pillars in detail!
01
McDonald's Marketing Plan
Conducted a comprehensive analysis of McDonald’s marketing strategy, competitive market position, and marketing mix (price, place, product, and promotion) execution.
02
Apple v. Samsung
Compared brand positioning for Apple and Samsung based on user demographic research and PRZM profiles
03
Tropical Smoothie Cafe Advertising Strategy
Created a quarterly marketing plan to boost brand loyalty via interactive customer engagement, mobile app usage, and employee channels. Additionally, designed a C-D brand map to illustrate differences in customer perceptions and performance among direct and indirect competitors across markets.
Social Media
Branding
As digital marketing advances, a social media branding plan becomes crucial for gauging success and addressing challenges. Here's a structured plan for the hypothetical Tesla Model C.
01
Tesla's Social Media Branding Plan
Conducted a situational analysis to identify opportunities for a new concept vehicle, devising marketing mix execution and digital marketing strategies. Identified target audience and loyalty-building strategies through interactive user communities, digital media, and brand awareness tactics, while developing methodologies to measure social media campaign success using listening strategies and KPIs.
Quantitative
Research
Understanding and listening to data is challenging. But, once understood, it opens doors to potential opportunities and creative solutions. Below, you will find how quantitative research leads to innovative outcomes.
01
Branding Brief: Starbucks
Created a quantitative research methodology to understand college student perceptions of the Starbucks brand, then presented findings and recommendations to enhance brand awareness, judgment, performance, imagery, feelings, and resonance.
